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Our Experience With Greenlight (Tips and Tricks)

3/14/2016

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This article was posted to Reddit (/r/gamedev) by ZealotOnPC (Jackson). It documents some tips and general experiences that he encountered during the DownWind Greenlight run. Formatting inconsistencies are due to Reddit formatting.

Hey there,

I'm a developer on a game called DownWind and we were recently [Greenlit through the Steam Greenlight](http://steamcommunity.com/sharedfiles/filedetails/?id=632187427) process. Before I share some information about some useful tips for navigating the Greenlight process, I thought I'd share some stats on how DownWind fared in the end;

* 15 Days on Greenlight (we posted our game immediately after a batch was approved)
* 7,510 Unique Visitors
* 232 Unique Favorites
* 245 Followers
* 5,279 votes (3,191 yes / 1,812 no / 276 ask me maybe)
* 157 comments
* Included in 19 collections
* Reached the Top 100 of Games on Greenlight within 24 hours
* Reached the Top 50 of Games on Greenlight within 48 hours
* Reached the Top 25 of Games on Greenlight within 9 days

With that out of the way, let's get into some tips that I think are important when showing your game to people. I am in, absolutely no way, an expert on this topic so take my advice with a grain of salt. I just thought I'd help out this community, in some way, since you guys and girls have been so helpful with my questions (and I really appreciate that).

**Make Your Icon a .GIF**

This is one of the, if not *the*, most important details that I see many developers neglecting when they post their game to Greenlight. You absolutely WANT your icon to be a .gif. The reason being is that after the first 48 hours, Steam isn't going to direct traffic to your page as much anymore and you really need to grab the attention of the general Greenlight user. The first thing they see is definitely going to be your icon (especially when they're browsing the list of Greenlight games). Make sure you include your branding in the .gif as well, as I think it makes it look more professional. This is seriously one of the biggest tips I could give anyone when it comes to Greenlight -- it is ridiculously important because *you need votes* and to get votes, *you need people*.

**Trailers are Important**

They really are. They should only show polished and completed looking components of your game (if you're game doesn't have ANY polished or completed looking components, I would seriously recommend postponing posting to Greenlight). The first trailer that is shown on the Greenlight page should roughly be 40 seconds long (so that the average viewer watches most of it) and should primarily be concerned with GAMEPLAY. That means *absolutely no* slow-paced narrative elements, or dulls in gameplay action. Get straight into it (within 5 seconds of the video) and don't let go until the end.

You can always make a second trailer, like I did, that showcases the narrative and slower components and make it so that it plays after the shorter video -- that way if someone likes what they've seen so far, they can get a better feel for the game through a longer and more calculated video. Trailers are important, though. It's they key to convincing your user to press the 'Yes' button. Don't forget that.

**Screenshots**

You should have several, varied screenshots of different sections of your game (some showcasing different elements). You want to capture the user's imagination here, so that they're both excited and intrigued by the pictures. Do not, and I mean this, DO NOT show Works In Progress. Nothing will leave a more rancid sour taste in the user's mouth then seeing glaring graphical bugs, missing assets and 'wild promises'. This goes for everything. Don't show things that aren't ready to be shown -- like I said before, if you've got nothing you shouldn't show anything. Wait until your product is ready for the environment.

**Your Body & Description**

To be honest, not even a quarter of your users are going to read your description all the way through -- but that doesn't mean it should be half-assed for the few that do! Spend some time formatting it, make it sound nice, avoid pandering and give the user the additional information he or she needs. It doesn't need to be massive, it should just clearly outline the key features and expand on a few of the unique and key aspects of the game/project. Images aren't necessary but it will definitely leave a more professional and passionate feeling.

**Responding to Comments**


If anyone has any questions, do not hesitate to respond to them and answer them in a friendly way. They are your future audience and consumers, but that doesn't mean you shouldn't treat them like people! I highly suggest not responding to trolls in any way, though! People with negative opinions are guaranteed -- don't let it get you down! Take their opinion and do something useful with it to improve your product (unless the comment doesn't offer constructive criticism. If that is the case, just ignore).

**Make Announcements**

This is a nice little touch. It makes the page seem more professional, while still adding a grounded aspect to it (if you craft the message as a human). It'll show new users that you're an active participant in your game's thriving page, while also showing that your game's page is an exciting place to be. Make an announcement when you hit major milestones (like when you're in the Top 100, or so on).  

**Spread the Word**

Reach out to as many websites and web personalities as you can, with information on your game. Like I said, Steam sends your project traffic for the first 48 hours, after that you're essentially on your own (I've heard Steam directs more traffic to popular Greenlight pages after the 48 hours). Reach out to as many magazines, websites, youtubers, twitter personalities as possible in order to build your audience. It's time consuming and a whole lot of effort, but it's well worth it as people need to know about your project in order to vote for it. I'd highly recommend building a press kit and sending that out to as many people as possible, with a personal touch to your emails, in order to expand your influence. I'd also recommend reaching out and talking to other indie developers as much as you can, as we're mostly pretty helpful and nice people (shoutout specifically to DARQ Developer for helping me out with advice and certain things -- among many others).

**Do Not Be Deterred**

This is probably my biggest piece of advice. I was fairly lucky and was greenlit during the first batch but it's not a guaranteed thing and you need to understand that. Do not be afraid to take your Greenlight page down and start again at a future time with a more polished product. People are not going to shy away from their true opinions and you're going to get A LOT of 'no' votes (even games that are essentially perfect will). This is because when people vote no, they're not voting that the game or project is bad, they're voting that they wouldn't buy it (they might not be a fan of the genre, or they might speak a different language). So don't let that get you down, sometimes you just need to reevaluate your project and sometimes you just need to play to your strengths.

At the end of the day, you should be proud of what you've made -- if that shows in your presentation and project, you're going to get a fair few 'yes' votes.

If you have anything else to add onto this for other developers, or want to ask any questions, feel free to! I'd love to have a discussion about anything! I think I've gone over everything that I think is useful. Thanks again to all the developers who gave advice on my project, I really appreciate it! Good luck to everyone submitting to Greenlight!


2 Comments

We've Been Greenlit!

3/14/2016

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Thanks to everyone who has voted on the game, DownWind was Greenlit at 3am today (12/03/2016). That is an amazing accomplishment for us and we are so very humbled and proud of our game. Thank-you again!

Our adventure isn't over yet and now we march onwards towards our release (currently expected at the end of Q2 2016). To keep up to date with our game and all announcements -- please follow us on Twitter (@downwindthegame).

Thank-you, once again, for making this possible.

Love,
DownWind Developers
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DownWind is now in the Top 25!

3/8/2016

1 Comment

 
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Thank-you, thank-you, thank-you so much to everyone who has voted on the game so far. Because of you, we are now in the top 25 Greenlight projects. That level of support is absolutely amazing and we're speechless. We are so very humbled by everyone's kindness and it means so much to us that you're as excited for the project as we are.

So, thank-you again here is hoping we are Greenlit soon! If you have absolutely any questions or comments or anything, you can message me personally on Steam by adding me or by emailing mail@downwindthegame.com and I'll reply ASAP. Please continue to share the game around to as many friends and like-minded people as possible!

Thanks so much,

DownWind Developers


1 Comment

DownWind is in the Top 50!

3/2/2016

1 Comment

 
We're in the Top 50 now. Two days after being live and we're in the Top 50? That's absolutely amazing and we're so proud and happy!

Thank-you to absolutely everyone who has taken the time to comment their feedback and to everyone who voted. It means so much to us and this entire experience has been so motivating and humbling for every member of the team. We can't wait to get DownWind into the hands of everyone and, now, it's looking as though that might be possible through Steam. Thank-you.

Here's hoping we can get into the Top 25 maybe?
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1 Comment

Greenlight: DownWind reaches Top 100!

3/2/2016

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Wow.

Thanks to all your support, DownWind is already in the top 100 on Greenlight -- and it hasn't even been a full day yet. Thank-you guys for the lovely comments and, of course, votes. We're all so thrilled to have you along for this ride and we're fully dedicated to making the best experience possible in DownWind.

If you have any comments or suggestions or just want to talk to us devs; add either me (ZealotOnPC) or Nadroj on Steam and we'll talk to you about what ever you'd like! We're people too!

Feel free to share the word about DownWind around to as many people as possible because our journey isn't over yet and we're not greenlit just yet! But thank-you again for the amazing support during the first 24 hours.

DownWind Developers
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DownWind: Now On Greenlight

2/29/2016

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We're now on Greenlight! That, in itself, is an accomplishment since we take the quality of our game very seriously and didn't want to put something not worth the voter's time up on Greenlight. Now it's up on Greenlight, though, and now you can vote on it. Please do. Every vote counts. Leave a comment, too, and follow/favourite us. Everything helps!

We'll have more announcements soon!

Love
DownWind Developers

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Greenlight: Coming At You On The 27th of February

2/23/2016

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Just a quick announcement,

We'll be posting DownWind to the Steam Greenlight platform on the 27th of February. Yes, only a week away! We're very excited and very nervous to see the reception but we're eager to get through and we hope our determination and hard work gives us the edge we need to earn our place on the Steam distribution-front!

So, save the date and remember to vote for us when we get the game up on the Greenlight platform! We'll be forever grateful and we'll continue working extra hard to create a polished and enjoyable experience for you in DownWind.

Jackson

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DownWind Website Launch

2/20/2016

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I bid the DownWind Official Website open. Just ironing out the kinks now. Hopefully this all goes smoothly and we'll get to the point where we'll post regularly about the developmental stuff behind the scenes. Like coding staff. Narrative stuff. Musical stuff. You know the drill. How exciting! Anyway, we're coming to Greenlight soon. Mark your calendars. Not now, though. When we give you a date.

Happy birth, though, DownWind Website.
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DownWind is being developed by a small group of indie game developers (credits located under 'PRESS'). The game will be coming to Greenlight during the month of February and is expected to release sometime later this year. If you'd like to talk to the developers, please click on the 'CONTACT' link and send us an email. If you'd like to use the media in the gallery, feel free to and feel free to monetize your videos on our game!
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